Apple Inc. (NASDAQ:AAPL) Could Unveil Siri-Powered Speaker Next Week


The report comes after KGI Securities analyst Ming-Chi Kuo said in May there's a more than 50 percent chance Apple will unveil its Siri speaker at the Worldwide Developers Conference. That product was created to more closely resemble a Sonos-like Wifi-connected device without a smart assistant, and was killed by Apple following the acquisition.

The Siri Speaker would give iOS users the ability to interact with the dedicated listening device using his or her voice to play music or control HomeKit connected devices. Bloomberg's Mark Gurman reported that Apple has begun manufacturing the device, with Taiwan's Inventec being that manufacturer.

Of course, one of the primary focuses will be to push Apple's subscription music service.

Bloomberg's recent report said the device will have an engraving that will say: "Designed by Apple in California".

Apple might also let third-party services develop products for the Siri device, the report said.

More news: Cannes Film Festival 2017: The Best Dressed List
More news: Egypt's Authorities Apprehend Suspects in Probe Into Attack on Coptic Christians
More news: Trump records robocall for Montana special election

In fact, Beats was already working on an internet-connected speaker when the company got acquired by Apple.

According to the sources, the speakers are powered by the Siri virtual assistant that's available on Apple's phones, tablets, and computers.

Apple is also expected to announce a refresh MacBook lineup, and potentially a new 10.5-inch iPad Pro model.

It was reported earlier this month that Apple employees were testing the Siri speaker in their homes for several months. During the conference, Apple provides developers with new software development kits (SDKs) used to build new apps and services for upcoming software releases. That includes virtual surround sound, in addition to speakers that are both louder and that "reproduce sound more crisply" than what's already on the market. The company has apparently considered building in technology that would be able to acoustically map the space around it, and then adjust its EQ settings accordingly.