The Homepod has home-assistant features buried beneath a music-first sales pitch.
Sales of iPads are hardly what keeps Apple afloat, but they're still iterating and clearly have some plans up their sleeves about how you might use a new mid-sized iPad Pro.
The move is the first into a completely new area by Apple for more than two years as the world's most valuable technology company looks to make up for a dip in iPhone sales and new ways to get customers to use more of its money-making apps and services.
Apple Inc on Monday introduced the HomePod speaker to compete with Amazon.com Inc's Alexa assistant and Echo devices for users who prefer voice-operated systems for shopping, planning and other tasks.
The device syncs with Apple Music to provide a "deep knowledge of personal music preferences and tastes", which hopefully isn't as creepy as it sounds.More news: Penguins thrash Predators in Game Five
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Schiller advertised the company's "breakthrough home speaker" as distortion-free and spatially aware.
Apple wanted its speaker's audio performance to be top-of-the-line.
HomePod packs powerful speaker technology, Siri intelligence and wireless access to the entire Apple Music library into a attractive speaker that is less than 7 inches tall, can rock most any room with distortion-free music and be a helpful assistant around your home.
While HomePod is also equipped with the company's brand of artificial intelligence, Siri, the fact remains that its strongest point is its swift connection to Apple Music with the promise of playing songs from a library of up to 40 million titles. But of course, it has Apple branding, so that's an early sign of its success. Apple expects to launch the HomePod in December. It links to your Apple Music subscription to learn your likes and dislikes, and, apparently, will be able to respond to requests as vague as "play something new", and "play something mellow".
Some industry-watchers have also predicted Apple will announce hardware similar to Amazon's Echo device for the home, which has been a hot-seller in the USA.
Given that in recent quarters, Apple has struggled with tepid iPhone sales, it may be hoping that the HomePod will help fuel its revenue growth.