Here, there's a small but potentially important detail in its announcement: As it moves ahead, YouTube hopes to collaborate "with expert NGOs on developing new video content created to counter violent extremist messaging at different parts of the radicalization funnel". The site came under fire recently after major advertisers found their ads running alongside extremist propaganda videos.
The two companies had conducted extensive research to "understand how extremist groups leverage technology to spread their message and recruit new members" before YouTube actually brought the model into practice.
The move will blacklist a glossary of unspecified terror-related keywords, referring individuals using the search terms to a curated playlist of videos created to "debunk violent extremist recruiting narratives".
YouTube has taken the first step toward for battling against the rise of extremist content on its platform by introducing a redirect to steer people away from terrorism-related videos.More news: Sevilla brings Manuel Nolito Agudo on board from Manchester City
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"We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits", YouTube said in a blog post Thursday outlining the new feature. The project is called the Redirect Method.
Those searching for terrorist propaganda on YouTube are going to have a pretty hard time finding it.
Implementing the Redirect Method into YouTube is only the beginning.
YouTube plans to collaborate with Jigsaw to expand the Redirect Method to Europe.
"Working with expert NGOs on developing new video content created to counter violent extremist messaging at different parts of the radicalization funnel". Unfortunately, many social media platforms such as Facebook, Twitter, and YouTube have been the conduit through which extremist ideologies such as those espoused by ISIS and others have been allowed to flourish and used as a recruitment tool. Google says it will measure success based on the amount of engagement the debunking videos get from the Redirect Method. According to YouTube's blog, this is part of Google's larger initiative to push back against such content that keeps popping up on its video platform.