Taylor Swift Crushes YouTube's 24-Hour Record

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In the new video for Taylor Swift's Look What You Made Me Do, the vengeful pop star took that meme-able line to the next level, literally killing off many of her old personas.

According to Variety, the lyric video for "Look What You Made Me Do" racked up over 12-million views in its first 24 hours, becoming the first lyric video on the platform to crack the 10-million mark in its first day.

And as far as Kim is concerned, "the whole feud ended over a year ago".

Swift will release Reputation on September 10, and she's announced the cities for a massive tour in support of the album.

Taylor slams someone for their "titled stage", which the "All Day" hitmaker had one during his 'Saint.

Taylor set tongues wagging earlier in the week when she deleted all of the pictures from her Instagram page, and uploaded odd videos ahead of her new single release. Some people have interpreted this as a dig at Kim, who was robbed at gunpoint and tied up in her bathtub, while thieves took her jewellery.

And how did her reputation die?

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In a moment of satirizing the media's portrayal of her, Swift insinuates that she actually did make Hiddleston wear that shirt - although he later said he wore it to prevent sunburn.

Katy Perry has appeared in Taylor's video, but before you start imagining a hella-fierce collab, STOP. Can you just IMAGINE what her album has in-store for us?

"I love working with her", 33-year-old Antonoff said of Swift.

The MTV Video Music Awards (VMA) is well-known for its incredible shock value, and while this year didn't bring a meat dress (ala Lady Gaga 2010), it certainly didn't disappoint!

Business Insider reports that the "Look What You Made Me Do" video raked in 43.2 million total views in its first 24 hours, surpassing the previous record South Korean rapper Psy set with his video for "Gentleman", which earned 36 million views on its debut day. He produced three songs on her "1989" album, which earned him a Grammy; he co-wrote Swift and Zayn's hit song, "I Don't Wanna Live Forever"; and he shared a Golden Globe nomination with Swift for her 2013 track, "Sweeter than Fiction".

The more than 4-minute long video, directed by Joseph Kahn, focused on Swift's reputation and the revamped image she seems to want to convey, as told through hidden eggs and possible homages.

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