The nation's oldest civil rights organization cautioned African American travelers of what they called "disrespectful, discriminatory or unsafe conditions".
Poscente says he has advised other airlines on customer services issues and says the wise don't just react- they build a culture before the controversy hits.
LOOK AT THIS: The @NAACP cites four examples in its @AmericanAir travel advisory for black people.
"The growing list of incidents suggesting racial bias reflects an unacceptable corporate culture and involves behavior that can not be dismissed as normal or random", Johnson said.
On a third instance, a black man had to give up his seat for responding "to disrespectful and discriminatory comments" that two white passengers directed at him.
In another incident, a black woman was moved to the coach section at the ticket counter despite having booked first-class tickets for herself and a travelling companion.More news: First Bharatmala projects to start by 2018: Gadkari
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American Airlines CEO Doug Parker in a message to employees Wednesday praised what they do well in bringing people together, and also acknowledged that the company must now do the same on the touchy issue of race.
"We do not and will not tolerate discrimination of any kind, " Parker wrote.
He said the airline has reached out to the NAACP to meet with them.
The NAACP, the oldest and largest United States civil-rights group, today (Oct. 25) issued a travel warning for African-Americans boarding American Airlines, one of the world's largest carriers.
"The NAACP deplores such alarming behavior on the part of airline personnel, and we are aware of these incidents only because the passengers involved knew their rights, knew to speak up and exercised the courage to do so promptly", read the statement.
She was invited to the airline's headquarters last week to discuss the issue.
Exit question: Should the NAACP be in the business of issuing travel advisories to black travelers? "While everyone has acknowledged that the ticket agent handled the matter inappropriately, what is American Airlines' policy as to a pilot's interaction with customers", Mallory said.
The organisation, which has historically issued travel advisories "when conditions on the ground pose a substantial risk of harm to black Americans", said the allegations they cite may represent "only the tip of the iceberg".