Apple Buys AR Headset Company Vrvana For $30 Million


VRvana's Totem is now tethered, but I assume Apple will solve this issue over the next few years.

As for Vrvana, the Totem headset that it has been working on looks similar to most headsets today, yet it mixes VR with AR thanks to several pass-though cameras that display the real world on its OLED displays.

Vrvana developed its own AR headset, Totem, which mixed virtual and augmented reality, with the ability for users to see real world as well as virtual views via special lenses.

While camera-based mixed reality solutions have previously been criticized for featuring a nausea-inducing lag, the Totem nearly eliminates the problem with a lag that's been cut to only 3ms.

The acquisition of the startup bodes well for the AR headset by Apple anticipated for 2020, which is said to be a completely independent gadget with its own working framework. The agreement was for around $30 million, as told to TechCrunch by two sources. Apple has neither confirmed nor denied the deal.

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A number of the startup's employees have joined Apple in California. This acquisition is perhaps the clearest indicator yet of what the company is hoping to develop.

Vrvana's camera-based AR approach differs from competitors like Microsoft, which is utilizing transparent, projection-based displays for its HoloLens headset. Hand tracking is one of the technologies that Apple's PrimeSense team in Israel has brought to Apple.

In a report by TechCrunch, the site states that Apple has acquired Vrvana in a $30 million Dollars deal, although neither company has confirmed the sale, with the site simple citing sources close to the deal.

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