Facebook Messenger now lets you add World Effects 3D objects

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Facebook today has announced the latest Snapchat-like feature coming to Messenger. It is been copied from the Snapchat's AR-based objects and turned out in the form of the tool, World Effects on Facebook Messenger. Called World Effects, this feature can be activated using the native camera app on Messenger.

Previously, Facebook implemented AR features where users were able to wear these virtual masks or use some sorts of filters using their camera as well. To add a World Effect, open the Messenger Camera (from your inbox or from inside an existing conversation by tapping the camera icon), and then scroll to choose from the camera effects. You have a floating heart that you can add to show your significant other how much you love them.

The Word Effects technology lets you add 3D objects in real time into photos or videos within the camera frame and capture the moment with the native camera app and share with your friends.

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So Facebook is effectively racing against not just Snapchat in this field, but Apple and Google as well, both of which have launched their own AR platforms in addition to baking it new AR features within their respective mobile apps and services. You can float an arrow in the world to point to a landmark, put word bubbles like "bae" or "miss you" over your head, or throw in a "celebratory" robot. "Pick an effect and then tap to add it to your image". The Facebook AR Studio was launched in closed beta at the company's annual F8 developers' conference, and since then, more than 2,000 developers have created content for the AR platform.

The effects are not now available for all the Messenger users yet - we guess they will arrive after a server-side change since even flashing the very latest beta of the app did not allow us to try them out personally.

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