Google Buys UK Audio Startup Redux


A spokesperson for Google declined to comment on a purchase price, or other the details of the acquisition. It basically focuses on turning surfaces, like the display of smartphones, into speakers. As phone manufacturers hunt ways to make even greater percentages of the front of their devices display, the trend has forced some creative thinking around how to accommodate the other components that would traditionally be found in the bezels.

It is not clear when one of Alphabet's Irish subsidiaries acquired the startup, but it was confirmed on December 13 according to United Kingdom regulatory filings. In March of past year, it raised $5 million in funding, with Crunchbase noting that the deal took place in August, with an Irish-based subsidiary of Google conducting the deal. Google might also use the acquisition to improve its future handsets' haptic feedback.

According to its page the company 'developed breakthrough technology which transforms the user experience by bringing surfaces to life with Sound and Touch'. It had raised $5 million in Series B funding from Arie Capital on March 22nd, 2017.

Some of Redux's tech has already appeared in PCs and vehicle infotainment systems.

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Though Redux's website has been shut down, you can check out a web archive of the site where the company explains its technology and mentions that it has 177 total patents, with 115 of them granted.

Redux specialised in transforming any surface into a speaker and Google purchased the company late a year ago. Google did not say how it plans to implement Redux's technology.

The last public communication from Redux was in April 2017, when it unveiled its Panel Audio technology, which uses haptic vibrations and "bending wave" sounds to turn smartphone and tablet screens into high-quality speakers.

Google has made a concerted effort at CES to promote new features in its series of voice-controlled speakers.