Protesters in South Africa Ransack H&M Stores Over 'Racist' Ad (PHOTO, VIDEO)

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When H&M opened its first store in South Africa in 2015, a local shopper questioned the lack of black models in its campaign.

National Basketball Association star LeBron James, rapper Diddy and singer The Weeknd are among the celebrities who expressed shock in recent days over the H&M image, which has been removed from online promotions but continues to be circulated on social media. The company withdrew the publicity image from its website and apologized.

Clothes racks were pushed over, mannequins thrown on the floor and clothes destroyed in H&M stores at Sandton City and Menlyn in Johannesburg.

"That... nonsense of a clothing store is now facing consequences for its racism", deputy leader Floyd Shivambu wrote on Twitter.

"At the East Rand Mall the protesters managed to enter the shop & stole several items".

Police officers were seen patrolling around the mall monitoring the situation after rubber bullets were used to disperse the EFF protestors.

The protesters marched around the mall, for close to two hours, chanting songs of protest against H&M. "If they are not going to close the shop, they must just know we are going to be here nearly every day, starting from today", he said.

Credit Twitter  Floyd Shivambu
Credit Twitter Floyd Shivambu

She has also revealed the comments sparked a wave of online abuse and had even been called a "monkey" - the same racist slur that sparked the outrage.

"The time of apologies for racism are over", he said.

H & M's "racist" hoodie was pulled from stores.

More than one celebrity has cut their ties with H&M over the hoodie row.

H&M, the world's second-largest clothing group lost the collaboration with Canadian pop star, The Weeknd, after he saw the advertisement.

Bernard Joseph, EFF Western Cape chairperson, said they were protesting against H&M, and were hoping to convince H&M management to refrain from portraying their children as monkeys coming from the jungle."We trust that H&M will listen to our demands", he said. "I'm deeply offended and will not be working with H&M anymore".

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