Following U.S. President Donald Trump's description about certain nations as "shithole countries", his hotel in Washington D.C.is literally labelled as a "shithole".
Photos and video of the word "SHITHOLE" projected onto Trump Hotel in D.C. took Twitter by storm on Saturday night.
Bell has done similar work in the past, projecting various phrases critical of the Trump Administration on the front of the hotel owned by the Trump family.
The projector showed other messages, like "Not a DC resident?"
"This is not normal", a segment of the display read, along with messages to "stay vigilant" and "#resist".
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The report said that after Trump was told that representatives of nations like Haiti and El Salvador were in attendance, he asked: "Why are we having all these people from sh*thole countries come here?"
Trump is said to have made the remarks - which he has denied but which a US Senator who was present confirmed - at a meeting with legislators, setting off a firestorm of criticism when they became public.
Democrats and some Republicans have also expressed disappointment over the president's statement.
"It also reinforces the concerns that we hear every day, that the President's slogan Make America Great Again is really code for Make America White Again", Richmond added.
"You can not dismiss entire countries and continents as 's***holes, ' whose entire populations, who are not white, are therefore not welcome".