Amazon Increases Monthly Prime Membership Rate to $12.99

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Starting today (via Recode), the price of the monthly Prime subscription is going up by $2, which means from $10.99 to $12.99.

Students members will also face a monthly price rise of one dollar to $6.49. The annual Prime membership stays at $99. With that increase, someone who subscribes to Prime on a month-to-month plan will soon pay $155.99 a year, or $24 more a year just to avoid paying $99 all at once for an annual Prime subscription.

Amazon is notifying affected Prime subscribers about this change via email.

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Amazon Prime's standalone video membership will continue at its $8.99 monthly price. Amazon shares are up 1% in Friday trading and up 60% for the past 12 months. Amazon is keeping their special rate for those on government assistance unchanged at $5.99/month, which is nice of them.

Thank you for being a valued member of Amazon Prime. Amazon also said millions of Amazon Prime members voice shopped with Alexa for items, including everyday household essentials during that time frame.

As indicated by Fortune, the Consumer Intelligence Research Partners (CIRP) gauges Amazon presently has 90 million US - based Amazon Prime endorsers. "We also continue to introduce new, popular and award-winning Prime Originals.Members also enjoy a growing list of unique benefits like Prime Music, Prime Reading, exclusive products and much more", the statement said. "The number of items eligible for unlimited free two-day shipping increased in recent years from 20 million to more than 100 million items". Amazon's argument is pretty straightforward: "We give you lots and lots of stuff under Prime, that costs us money, so, unfortunately, we need a little more money from you". That's nearly double the $700 non-members spend on Amazon each year.

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