However, the company Uber, who's emollient CEO is Dara Khosrowshahi as well as the unaware playground, i.e. the associated cities for the VC-fueled company's services, both have moved on and awakened of the disruptive playbook of the tech giant. Plus it has also been suggested that this model could potentially be applied to self-driving taxis in the future, where based on the algorithm they will know where are the "best" places to go based on demand.
Uber early a year ago hired Mark Moore, a former engineer at NASA, to lead its exploration of flying auto technology, showing how serious it appears to be about the for now nascent technological prospect. After Japan, Khosrowshahi is scheduled to visit India, where Uber is competing against local ride-hailing start-up Ola. The six taxi firms that are working with Sony have 10,000 vehicles combined and provide services mainly in Tokyo.
Uber is pulling the brakes on its service in Morocco, which will cease on February 23, as it waits (and hopes) for local regulators to accommodate app-based ride-hailing.
Sony isn't alone in wanting to grab a bigger share of the ride-hailing pie in Japan; Uber has announced that it will expand further into the Japanese market.More news: Auburn's Anfernee McLemore stretchered off court after gruesome ankle injury
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Currently, non-professional drivers are barred from offering taxi services on safety grounds, and ride-hailing companies are limited to services that "match" users to existing taxi fleets via mobile platforms. He was speaking with Roos, a co-founding partner at Geodesic Capital, an Uber investor.
"They have invested in many other ride-hailing and ride-sharing companies around the world, which has allowed them to be incredibly smart about what it takes to succeed", he said. "We're very early in our relationship, but we're already having very good dialogue, both about the Japanese market and the ecosystem that SoftBank has created".
Japanese companies have been aiming to roll out ride-hailing services amid a global battle to control the technology increasingly central to urban transport, the latest being a venture between China's Didi Chuxing and SoftBank Group Corp.