Spotify Nears 'Hardware' Release To Change 'How The World Experiences Music'

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Spotify is getting serious about entering the hardware realm.

It was clear as long ago as last April that Spotify was at least exploring the idea, but new job ads suggest that the company may soon be gearing up for manufacturing ...

Today, a trio of job adverts (spotted by industry site MusicAlly) have been posted, seeking an "operations manager", "senior project manager: hardware production", and "project manager: hardware production and engineering" for the hardware.

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"We are looking for a passionate and seasoned Operations Manager that will contribute in the creation of innovative Spotify experiences via connected hardware". There is now one Spotify-focused third-party product on the market. But existing smart speakers were focused on smarts first, music second, while HomePod is all about the music. Google, Amazon and Apple, who each own their own Spotify competitor, are now also top manufacturers of smart speakers. It should be more than just easy access to the streaming service, since that can already be found in most smart speakers. Spotify could build its own AI assistant from scratch too, but that would be a costly and resource-intensive endeavor. Samsung knows how that's a hard thing to pull off - wink, wink Bixby - especially with voice control heavyweights Alexa and Google Assistant already dominating the whole market.

While Spotify is still the top name in music streaming, Apple Music has made a huge dent in recent months. But will the same set of people warm up to Spotify-branded ones?

Spotify is planning to take the company public this quarter, not long after hitting 70M subscribers. As always, if you have any thoughts, feel free to sound them off in the comments section below!

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