Google Assistant adds more languages in global push


In a blog post, Google also said it plans to add multilingual support to Google Assistant later this year.

Routines could help Assistant become more useful for a broader group of users.

It's not clear how much of that will arrive in the near future - it's not even clear when the first features will launch - but Google says it's working with carriers to build it out and indicates that those it's working with are supportive.

So when you walk into your home and say, "Hey, Google, I'm home", the digital assistant cannot only turn on the lights, but also start playing music, share some important reminders, and more.

First up we have the work being done to add 30 additional languages to the platform. From the current 8 languages, it will reach 30 by the end of the year and thus cover 95% of all eligible Android phones worldwide. For instance, you can simply say "Hey Google, I'm home", and a predefined set of actions will be initiated.

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Last year, Google announced Routines, the Assistant's way of stringing different commands together that are activatable by using a single phrase of your choice.

Location-based reminders, already available on Google Assistant for phones, allow users to set notifications based on their physical location. In the works are Danish, Dutch, Hindi, Indonesian, Norwegian, Swedish and Thai. Wireless carriers can also tie into Google Assistant so that customers can ask about data use, adjust their service plans, and request customer service. This feature will start with English, French and German but will expand to include more languages soon. Google's Assistant Mobile OEM program helps manufacturers build deeper integrations between Assistant and mobile devices.

Google said Sprint Corp., LG Electronics Inc. and Sony Mobile Communications Inc. are among the companies now in the process of developing custom Assistant integrations. Sprint, Koodo, Telus, and Vodafone are already developing such integrations, and more partners will be announced soon. Throughout 2018, we're going to see Google Assistant in more places, work in more languages, let carriers and manufacturers add their own commands, and we'll finally (finally) get Routines.

Privacy watchdogs are particularly anxious that Google eventually may use some of the information collected from devices inside homes to get a better understanding of a person's specific interests so it can sell ads for products that the targeted individual might like. For example, on your Google Home, tell Assistant that you want to pick up some bread at the supermarket.