Cambridge Analytica to shut down after massive scandal


Britain's Information Commissioner's Office has been investigating Cambridge Analytica and its parent company, SCL Group, as part of a wider look at the use of personal data and election campaigns. Other Emerdata directors include people associated with Cambridge Analytica.

Cambridge Analytica, a data-mining firm embroiled in a scandal over its work for U.S. President Donald Trump's 2016 campaign, said it's shutting down all operations effective immediately.

Per the Companies House filing, the staff includes Rebekah Mercer, the conservative donor, and daughter of billionaire hedge fund manager Robert Mercer who listed her correspondence address as the NY office space of Cambridge Analytica. That data, in turn, was used to leverage political campaigns.

"We will continue with the process".

"What we need to do is get to the bottom of this issue on behalf of the public and we will do that - we do have the mechanisms to pursue individuals and directors even if the company is no longer operating".

"We will also monitor closely any successor companies using our powers to audit and inspect, to ensure the public is safeguarded", it added.

Facebook also says it will continue to seek answers "to understand exactly what happened and make sure it doesn't happen again".

Facebook has been conducting a broad review of its business to identify ways to close potential security holes and, more broadly, regain the trust of users and improve their experience.

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The company at the center of the Facebook privacy scandal, political consultancy Cambridge Analytica, is going out of business.

In April, Mark Zuckerberg did not fully rule out the introduction of a subscription-based model during his congressional hearing.

The company added that certain US affiliates, including the New York-based division hired in 2016 by then-candidate Donald Trump's campaign team, would be shutting down as well. According to reports by New York Times, the SCL Group executives have set up a new company named Emerdata over the past few months.

Other changes Barley recommended in her letter included internal controlling and sanctioning mechanisms to uphold these guidelines and the protection of user data from misuse by third parties and more user choice for their privacy settings.

In the past, Cambridge Analytica responses have been "cryptic and evasive", according to the government.

The firm played a key role in mapping out the behaviour of voters in the run-up to the 2016 USA election and the extent of its links to Brexit campaigns is being examined by Mr Collins's committee.

Christopher Wylie - a former Cambridge Analytica worker who divulged details about its alleged efforts to swing elections - is among those who have suggested that the two companies could pick up where Cambridge Analytica left off.

Quizzing the British firm on the non-disclosure pacts signed by the company with its associates and clients for Indian assignments, the government also asked it to share the templates that were used in signing such agreements.