Zuckerberg plans to merge Facebook, WhatsApp, Instagram

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"Facebook development teams would do well to look at this precedent and prioritise user privacy".

Facebook co-founder and chief Mark Zuckerberg on Thursday renewed his defense of the social network's business, arguing that targeting ads based on interests was different from selling people's data.

Do we finally have a sense of why so many key Facebook leaders, particularly co-founders of the myriad products that comprise its suite of apps, have left the company over the a year ago or so?

The statement said there was a lot of "discussion and debate" about how the system would eventually work. The move will mean that a Facebook Messenger user would be able to send an encrypted message to a WhatsApp or Instagram user.

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Analysis In an unprecedented decision that has left tech observers struggling to contain their shock, Facebook has chose to create a common software architecture for its three main apps: Facebook Messenger, Instagram, and WhatsApp. By joining its three separate properties - WhatsApp, Instagram and Facebook Messenger - Facebook advertisers would gain a competitive edge, and the likelihood of increased user engagement across Facebook's messaging ecosystem. The assailant in March 2017's London terror attacks that killed four and wounded dozens more reportedly used WhatsApp. "We give people complete control over whether we use this information for ads, but we don't let them control how we use it for security or operating our services", he writes.

The platforms would include Facebook Messenger, Instagram, and WhatsApp, all properties owned by Facebook.

"We want to build the best messaging experiences we can, and people want messaging to be fast, simple, reliable and private", offered an official Facebook statement. "Mr. Zuckerberg floated the idea for months and began to promote it to employees more heavily toward the end of 2018", NYT reports.

Following the Cambridge Analytica scandal, when Facebook admitted information about 50 million users wrongly ended up in the hands of the political consultancy, every move the social media leader makes will surely be scrutinised. Additionally, Instagram's audience skews far younger than Facebook's. According to the report, all the services would now use end to end encryption, but other privacy concerns have anxious WhatsApp employees so much they have or are planning to leave. While an integration would help Facebook align its policies, it could suggest "monopoly concerns", he said in a post on Twitter Friday. Eventually, that could lead to new ad opportunities or services for profit, said one of the people.

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