Donald Trump says he meant to call Apple CEO 'Tim Apple'

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If you watched the video showing what transpired, you might have thought that the executive didn't even hear what Trump called him.

The blunder in question took place last week at the White House for an American Workforce Policy Advisory Board Meeting - the biggest day in anyone's calendar.

On Monday morning, Trump said he combined Cook's and the company's name together because it was faster. He then admonished the "Fake News" for putting out "another bad Trump story".

During a meeting at the White House, Trump referred to Apple CEO Tim Cook as "Tim Apple".

Apple chief Tim Cook has fun on Twitter after Trump's verbal gaffe

Again, we know that's completely false, but in the grand scheme of things we suspect Cook doesn't really care what Trump calls him at this point.

Mr. Cook has previously criticised Mr. Trump's decision to withdraw from the landmark Paris climate accord and condemned the President's travel ban.

"You've really put a big investment in our country", Trump said to Cook. "We really appreciate it very much, Tim Apple".

By midmorning, the internet banter over the incident resurged, with "Tim Cook of Apple" trending heavily on Twitter, with roughly 17,000 mentions. "It doesn't even matter!" one person in the audience said. Trump praised the CEO for his "big investment" in the USA, but when it came time to thank Cook by name, not even a conspicuously placed name tag could help. The president introduced defense company Lockheed Martin CEO Marillyn Hewson as "Marillyn Lockheed" at a conference a year ago.

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