Online video streaming is now more popular than cable


We can't say just what else Apple is planning to talk about, but with that said, there is a pretty good chance we will hear about an all-new streaming service from the tech giant. Note that Netflix subscription plans are directly converted into Indian rupees from United States dollars which is what makes it expensive while other video streaming services have tweaked the plans based on the Indian audience.

From what we can tell, if this model will work anywhere, it's in India's fast-growing market, which is also experiencing a boom in digital services like instant money transfers, ecommerce, and streaming content channels.

Apple is expected to roll out a streaming-video product at a press event on Monday - one that could come with a lineup of original programming from the likes of Oprah, Reese Witherspoon and Steven Spielberg.

However, even the trial mobile plan is pricier than rival video streaming services in the country. Netflix now competes with Amazon's Prime Video and Disney's Hotstar in the Indian video streaming segment.

While Amazon gives away Prime Video with an Amazon Prime subscription, we expect that Apple will giveaway content to those with iPhone, iPad, or Apple TV devices.

Hotstar Android TV App

The company's chief executive Reed Hastings draws parallels between movies and Netflix content saying that paying for Netflix is like going to the theatres and that there's more to watch.

Apple will be hosting an event on March 25 this year and invitations to developers and media have already been distributed. It's certainly possible, as it might attract new viewers previously unwilling to shell out the full cost for a monthly plan. We've also seen this trend taking over the video game industry too, with Xbox announcing a digital-only Xbox One S and Google announcing its cloud-based gaming platform Google Stadia. The streaming service is also testing plans at shorter increments.

Apple has been so secretive about its bundling plans that numerous main participants in its "channels" product don't know how it plans to package the services and what it plans to charge, according to people familiar.

How can I stream the Apple event?

For now, Apple's original series and films will be available for free along with the subscription services, although Recode said that the company could eventually sell those shows as part of channel bundles. Likely absent from the event: any new versions of the gadgets that have helped Apple generate hundreds of billions of dollars in profit since 1976. Up until now, however, Apple's TV app has required users to sign up for services individually, outside of the TV app and often using those services' own iOS of tvOS apps - for which Apple already takes a cut. But the big open question is the pricing, and whether there will be any discounted bundles that encompass multiple services.

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