'Us' Had the Biggest Opening Ever for An Original Horror Movie

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It also shattered the benchmark set by Peele's directorial debut Get Out, which launched with US$33 million in 2017. With his new film "Us" blasting to an estimated $70.3 million (Sh7.077 billion) opening in North American theaters in one of the best launches ever for a horror film, director Jordan Peele has done it again.

With an additional $16.7 million tickets sold overseas, the accumulative total of $87 million far exceeds the $33.4 million opening weekend for "Get Out", while also blowing past the film's reported $20 million production budget.

Carter actually played a role in inspiring the Peele making Us which stars Lupita Nyong'o and Winston Duke. That's not a terrific rating - Get Out got an A- - and it suggests the word of mouth on the film might not be particularly strong. The female-fronted tentpole added another $35 million, taking its domestic tally past $320 million.

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There are a lot of non-"original live-action film" s that have made a lot more than Us, but that does reflect just how big of an opening this number is for a movie that isn't based on anything that previously existed in film or another medium.

The film, along with returning hits like Captain Marvel, should help theatre owners collectively generate a 13 per cent increase in sales from the same weekend a year earlier, according to estimates from Box Office Pro. The film, which dropped just 34% from its opening weekend, has earned $26 million to date. Fourth spot went to CBS/Lionsgate's teen drama "Five Feet Apart", at $8.8 million (Sh885m). The R-rated terrorist thriller - starring Dev Patel and Armie Hammer - follows the victims and survivors of the 2008 attacks at the Taj Mahal Palace Hotel in India.

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